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For Foreign Associates
22 Jul 2026

Trademark Enforcement in Poland: What Foreign Companies Should Know Registering a Trademark Is Only the Beginning

Trademark Enforcement in Poland: What Foreign Companies Should Know Registering a Trademark Is Only the Beginning

Many foreign businesses assume that obtaining a trademark registration automatically protects their brand.

In reality, enforcement is often where the most important strategic decisions are made.

Common Infringement Scenarios

Foreign companies frequently encounter situations where:

  • competitors adopt similar marks,
  • distributors misuse branding,
  • online sellers copy product identities,
  • counterfeit goods enter the market.

Available Enforcement Options in Poland

Depending on the circumstances, enforcement may involve:

Cease and Desist Letters

Often the fastest and most cost-effective first step.

Negotiated Settlements

Commercial solutions may sometimes be preferable to litigation.

Administrative Proceedings

Opposition and invalidity actions can be effective tools.

Court Proceedings

In certain cases, litigation may be necessary to protect valuable rights.

Why Local Knowledge Matters

Trademark enforcement is rarely just a legal issue.

Business considerations, market realities and procedural strategy often play a significant role in determining the best course of action.

Common Mistakes Made by Foreign Companies

  1. Waiting too long before taking action.
  2. Assuming registration alone guarantees protection.
  3. Underestimating the importance of evidence collection.
  4. Failing to coordinate legal and business objectives.

How LAUREA IP Can Help

We support international businesses with strategic trademark enforcement in Poland.

Our goal is not merely to react to infringements but to help clients protect the long-term value of their brands and intellectual property assets.

 

Photo – Designed by Magnific – www.magnific.com

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FAQ

Transparency of cooperation

We dispel doubts before starting cooperation, so that it is based on trust and business profit from day one.

In most cases, yes. Trademark protection can cover names, logos, advertising slogans, and other signs identifying a business. Before filing, however, it is worth checking whether the chosen sign meets the requirements for registration and does not conflict with the earlier rights of third parties.
No. Registering a business activity or a company does not automatically grant the exclusive right to use the name on the market. Protection is provided primarily by trademark regulations, unfair competition laws, and, in certain situations, the right to a corporate name.
If you operate or plan to expand into more than one European Union market, filing a European Union trademark may be more beneficial than national registrations. A single registration provides protection in all EU Member States.
Firstly, the scope of your rights and the risk of misleading clients must be assessed. Depending on the circumstances, it is possible to take amicable action, file an opposition, initiate dispute proceedings, or pursue claims in court.
The duration of the proceedings depends on the type of application and the office handling the case. If there are no obstacles or oppositions, registration can be obtained within a few dozen days. In more complex cases, the procedure may take longer.
Yes. The appearance of a product, packaging, or other design elements can be protected, for instance, as an industrial design. An appropriately selected protection strategy allows for effectively limiting the risk of copying by competitors.
An idea itself is not patentable. A patent can be granted for a technical solution that meets specific legal requirements, in particular, demonstrating novelty, an inventive step, and industrial applicability.
Yes, but before taking any action, it is advisable to analyze the content of the letter and the actual scope of the other party's rights. Not every letter is justified, and an ill-considered response may weaken your position in a potential dispute. Every situation requires individual assessment.
Yes. We support clients in planning and coordinating intellectual property protection in foreign markets. We represent clients before the EUIPO and EPO and cooperate with trusted partners in many jurisdictions worldwide.
During the first conversation, we analyze the client's situation, identify potential risks, and discuss possible ways to protect intellectual property. After the consultation, we present recommended actions and the proposed scope of further cooperation.
Every case requires individual legal and business assessment. We analyze the chances of success, potential risks, and possible benefits of taking action. In many cases, a quick reaction allows for effective protection of the brand, technology, or market position of the enterprise.
Cooperation

Let's start a conversation about your business.

We will pre-verify your case and prepare a reliable estimate of further actions for you, without any ambiguities.

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